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Published on by Laurine CHAMBERLIN - updated on

Business Development Manager - Wechat

Born in 1983, Enrico Plateo promotes and manages Tencent activities in European countries with a particular focus on WeChat-related business solutions such as WeChat Social Ads and WeChat Pay.

In 2017 Enrico joins Tencent as Europe BD Manager but his professional career begins at the Ministry of Economics and Finance, from which he gradually moves to the digital world, first in the marketing offices of some international luxury hotel chains, and subsequently taking on the role of marketing consultant in the digital-boutique Business Competence.

In 2012 he begins his adventure in the world of start-ups by opening TheRealFace, developing technologies and service for the web-data analysis and interpretation, acquired in 2015 by the Retex group where Enrico builds a solid expertise on Chinese digital channels and where he begins to develop his interest and approach to the giant Tencent. 

Graduated in Semiotics and Economic Sociology, in 2010 he attends a Master in Economics and Marketing at the business school of Il Sole 24 Ore in Milan in 2010. A native of the remote regions of north-east Italy, Enrico currently lives in London.

14/16 March 2023 Monaco