Facing crisis

The podcast One to One on demand by Les Digitals Doers

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Facing crisis

Baromètre - Juillet 2020

I am Solution provider I am e-merchant

Dear all,

For this long-awaited New Year, we wish you great surprises and great ideas, events and shows, handshakes and kisses, business and success, evenings with friends and family moments...

In short, let 2021 be a celebration!
Take care of yourselves, we can't wait to bring you together again.
The One to One team is looking forward to seeing you soon and until then, (Re)watch One to One, le Live on replay!

Thanks to our media, institutional and creative partners

The conferences 2019

L'atelier de Kameleoon au One to One Monaco 2019

IA Customization: positive consequences for Cdiscount

This one-to-one conference is about personalization IA, and its consequences on the turnover and margins of a company such as Cdiscount. It’s the Kameleoon company that provided its technological solution to the French leader in e-commerce.

Customer Expérience: Adress the right message at the right time

The aim of this One-to-One Monaco conference is to present the results (in terms of conversion rate) of the collaboration between Sarenza and the company Notify to improve the customer experience.

Customer Audience: Segment to Acquire and Retain

The objective of this one-to-one Monaco conference is to explain why the company Criteo, leader of the retargeting, speaks now of animation of audience. This company worked with La Redoute to segment the audience and thus support its marketing objectives.

Conforama à animé un workshop lors de One to One Monaco 2019

Customer Engagement: The impact of a targeted marketing campaign

According to a study by Forrester, 89% of marketers say their work on marketing campaign customization is relevant, putting the right product on the right channel, the right customer, and the right time to engage customer engagement.The same study shows that only 5% of consumers think that the messages they receive are inappropriate to their needs, and when they receive it. This paradox is the subject of this One-to-One conference, based on the example of Conforama.

Le speaker de Snapchat lors de l'atelier de la marque au One to One Monaco

Visual communication: focus on its impact in e-commerce

The purpose of this one-to-one conference is to expose the different challenges of retail in the era of visual communication. It took twenty years to e-commerce to have an impact on stores, and a decade to mobile to do the same.We moved from the store to the computer, then from the computer to the phone, reducing the space for visual expression and communication for brands. The next step is undoubtedly the return to the immersive advertising experience. The conference presents the opportunities offered to retailers by an application such as Snapchat.

David Nedzela de Fnac-Darty lors d'un atelier One to One Monaco 2019

Store and digital marketing: good leverage for sales?

Doing digital marketing to sell online is a well-established practice, but it's not the same for in-store purchases. For many, this lever is more effective in e-commerce, or it’s too complicated to measure its impact. This 2019 One-to-One Monaco conference exposes how, on the contrary, it can be used to generate point-of-sale traffic.

Une salle d'atelier attentive lors de One to One Monaco 2019

Customer Experience: Why Refine Product Information?

There is no good customer experience without product experience. Over the past decade, there has been a lot of investment in customization, targeting and automation marketing solutions. What about the data produced? This 2019 One-to-One Monaco conference aims to provide an answer to this question.

La Poste et hopps sont intervenus ensemble lors d'un workshop à One to One Monaco en 2019.

Home delivery: zoom on the ambitions of HOPPS Group

This 2019 One-to-one Monaco conference focuses on the logistics revolution in home delivery and the transformation experienced by the last mile market. HOPPS Group expresses its ambition to become the first competitor in the world of La Poste.

Un atelier au Grimaldi Forum de MOnaco lors de One to One Retail E-Commerce Monaco

Attribution : Renault optimizes its media mix with Fifty-Five

The Fifty-Five data company and the Renault group together worked on the allocations channels to improve the media mix of the french automotive giant. This One to One Monaco conférence focuses on this work and the results achieved as part of this collaboration.

L'audience de l'atelier de Bazaarvoice en 2019 à One to One Monaco

Customer Experience: The Importance of Content Through Consumer

What is the impact of consumer-generated content on the customer experience? How are product reviews, Q & A and visual content involved in the conversion? These questions are the subject of this conference One-to-one Monaco 2019.

Tape à l’œil a présenté un atelier lors de la neuvième édition de One to One Monaco 2019.

Store: What Future for the Historic Cashier System?

The purpose of this One-to-One Monaco conference is to discuss the issue of the planned end of the historic cash register system. Stakeholders at SoCloz and Tape à l'oeil approach this problem based on their experience.

Captain Wallet et Intersport sont intervenus lors d'un atelier à One to One Monaco 2019

Wallet: a mobile communication channel for retailers

This one-to-one Monaco conference presents the challenges of the wallet as a communication channel. The speakers at Captain Wallet and Intersport draw on their mutual experience to explain in detail the benefits of this support.

Le public d'un atelier lors de One to One Monaco 2019

Customer journey: how does emotion generate commitment?

How to build campaign programs that generate customer engagement? This is the answer to this One-to-One Monaco 2019 conference hosted by Magalie Lasfargues, which evokes the question of emotion in the customer journey.

Replay

What they said

One to One, le Live !

On September 3, a new format emerged to fill you up on ideas and be inspired for a successful start begining of school year, to interact with the major players in the sector and to reconnect with the community!

Facing crisis

E-plenary 100% Retail

Discover the e-plenary! These sessions are all opportunities to bring together major retailers and market experts, as we usually do on site. (French Only)

One to One podcasts by Les Digital Doers

In the unprecedented health context of the first confinement due to Covid-19, One to One Monaco and Les Digital Doers have joined forces for an exclusive partnership and have launched a special daily series!The idea is to give a voice to retailers and questioner solutions providers on the impact of the coronavirus business, its operational consequences and finally what this crisis is likely to change structurally for them.After the success of this special series, One to One Monaco is continuing its partnership with Les Digital Doers to offer you podcasts on the Retail / E-commerce sector all year round.