One to One, le Live
The new One to One experience!
On September 3, you were more than 700 to follow the exclusive program of plenaries, keynotes and customer cases that we have propone. Karine Vergniol and Frédéric Simottel, the great journalists of our partnership with BFM Business, accompanied us all day long for a unique and rich program!
You were 75% to interact with yourselves and with the speakers, these many exchanges show once again how much the community needed to come together and share this new business season.
For these 8 hours of live, we welcomed the cream of the retail / e-commerce bosses: Ian Rogers, CDO of LVMH, made us the honor of sponsoring this first edition, Dalenys - through the voice of Guillaume Djoubartchi (CMO of Dalenys & Natixis Payments) - trusted us by choosing to be fully associated with this special day, we warmly thank them! Google and Pinterest, key actors of the market, were here for exclusive interventions and set the place for an expected relaunch of the market. Avis Vérifiés, Dartagnan, Lexis Nexis and Oney have shared with you their best customer cases to provide the concrete aspect that such a recovery may require!
Startups have pitched live from the Boulogne-Billancourt studio, a difficult exercise in which RogerVoice made its voice heard and won the One to One Startup Awards 2020 by Cdiscount! Our duplex also allowed those who were not physically present to be part of the day: Ilya Shirokov (Joom) from Moscow, Laure Cucuron (Terracycle) from London, EmailTree from Luxembourg, Pricing Hub from Barcelona… Thank you for being part of the experience remotely!
We look forward seeing you soon and until then, (Re)watch One to One, le Live on replay!
Thanks to our sponsors
Thanks to our media, institutional and creative partners
This one-to-one conference is about personalization IA, and its consequences on the turnover and margins of a company such as Cdiscount. It’s the Kameleoon company that provided its technological solution to the French leader in e-commerce.
The aim of this One-to-One Monaco conference is to present the results (in terms of conversion rate) of the collaboration between Sarenza and the company Notify to improve the customer experience.
The objective of this one-to-one Monaco conference is to explain why the company Criteo, leader of the retargeting, speaks now of animation of audience. This company worked with La Redoute to segment the audience and thus support its marketing objectives.
According to a study by Forrester, 89% of marketers say their work on marketing campaign customization is relevant, putting the right product on the right channel, the right customer, and the right time to engage customer engagement.The same study shows that only 5% of consumers think that the messages they receive are inappropriate to their needs, and when they receive it. This paradox is the subject of this One-to-One conference, based on the example of Conforama.
The purpose of this one-to-one conference is to expose the different challenges of retail in the era of visual communication. It took twenty years to e-commerce to have an impact on stores, and a decade to mobile to do the same.We moved from the store to the computer, then from the computer to the phone, reducing the space for visual expression and communication for brands. The next step is undoubtedly the return to the immersive advertising experience. The conference presents the opportunities offered to retailers by an application such as Snapchat.
Doing digital marketing to sell online is a well-established practice, but it's not the same for in-store purchases. For many, this lever is more effective in e-commerce, or it’s too complicated to measure its impact. This 2019 One-to-One Monaco conference exposes how, on the contrary, it can be used to generate point-of-sale traffic.
There is no good customer experience without product experience. Over the past decade, there has been a lot of investment in customization, targeting and automation marketing solutions. What about the data produced? This 2019 One-to-One Monaco conference aims to provide an answer to this question.
This 2019 One-to-one Monaco conference focuses on the logistics revolution in home delivery and the transformation experienced by the last mile market. HOPPS Group expresses its ambition to become the first competitor in the world of La Poste.
The Fifty-Five data company and the Renault group together worked on the allocations channels to improve the media mix of the french automotive giant. This One to One Monaco conférence focuses on this work and the results achieved as part of this collaboration.
What is the impact of consumer-generated content on the customer experience? How are product reviews, Q & A and visual content involved in the conversion? These questions are the subject of this conference One-to-one Monaco 2019.
The purpose of this One-to-One Monaco conference is to discuss the issue of the planned end of the historic cash register system. Stakeholders at SoCloz and Tape à l'oeil approach this problem based on their experience.
This one-to-one Monaco conference presents the challenges of the wallet as a communication channel. The speakers at Captain Wallet and Intersport draw on their mutual experience to explain in detail the benefits of this support.
How to build campaign programs that generate customer engagement? This is the answer to this One-to-One Monaco 2019 conference hosted by Magalie Lasfargues, which evokes the question of emotion in the customer journey.
Our media partner ECommerce Nation met Sonia Mamin, director of One to One events.
The Editorial Board
A program carefully drawn up by e-commerce professionals in France
The best experts in the sector define the themes of the plenary conferences for the 2021 edition.
This year the Editorial board is composed with:
Nathalie BallaCo-Owner and CEO - La Redoute & Relais Colis
Guillaume DarrousezPresident - Petit Bateau
Edouard de MiollisChief Digital, Data, Experience Officer - Groupe Louis Delhaize
Bastien GinerInnovation Manager - Cdiscount
Pierre Arnaud GrenadeCEO & Associate - BASH
Christel HennionClients Marketing & Digital Director - L'Occitane
Laure LabadensDigital & E-commerce Director - L’Oréal Produits Professionnels
Thierry LernonMarketing & Clients Experience, Data, eCommerce général director - BUT
Olivier Le GarlantezecGlobal Partnerships Director - LVMH Group
Jean Philippe MarazzaniCommunication, Customer Relations & Internet Director - Le Galec
Thierry PetitCo-Founder & Co-CEO - Showroomprive.com
Romain RoulleauChief Marketing, Digital & Customer Officer - Kingfisher France
Mickael SoleauChief Marketing & Digital Officer, Krëfel NV
Mathieu StaatEuropean e-commerce & International CRM Director - L'Occitane
Fabien VersavauCEO - Rakuten
Justin ZieglerPriceMinister Co-Founder
"The best ecomm event I have ever attended (and I have visited quite a few!). The profile of attendees, the previous event organization and support by the comexposium team. Impressed, I highly recommend it."
Spring- PostNL International
"The one and only E-Commerce event !"
"Definitely a very well organized event, with many workshops and tons of one-to-one meeting. Top locations and C-levels people attending at the events for good networking and business time."