Retail E-commerce 2nd Act !
A first assessment has shown that the Retail Month had played its role perfectly: it’s allowed us to reunite despite everything that is distancing us at the moment, and to reactivate this shared reflection which is the DNA of One to One Monaco.
Today, with a little more hindsight, a number of us think that this event will remain in the collective memory of our community as an important milestone, a landmark and even perhaps a tipping point.
In 10 years of existence, One to One Monaco has been both a leading observatory and laboratory. Thanks to you, your commitment, your enthusiasm, we have been able to make it the pivot of everything that during this decade has brought about the profound transformation of the worlds of retail and e-commerce.
We have seen and lived this period with you, during which it was necessary to understand, test, explore, dream too, for the service of business and performance.
10 years is a long time. But it is ultimately short enough to change your outlook, culture and model.
This is what you have accomplished. The Month of Retail will remain as a photograph of that moment when, slowly but surely, what was new became evident, what was disruptive became the norm, what was disturbing became promising.
How do we see it?
The trends that emerge from your discussions all point in the same direction: people. It is at the centre of all new digital sales formats, it is the alpha and omega of effective business links. This is also the source of these new, more complete and more efficient BtoB solutions, those of co-construction and partnership. And it is obviously this which guides those who invent the user experience of tomorrow.
This omnipresence of the human is an unmistakable sign: we are entering a new era.
As in all technical progress, it was first necessary to tame the technological revolution, to understand it and to adapt to it.
This is what you have been doing for 10 years and we are very proud to have accompanied you through this process.
Today humans are taking the reins! With innovation under control, people are coming back to the forefront.
This is the story you will write over the next 10 years, one of a retail that has fully integrated digital in its power but also in its limits. A retail that is rediscovering its fundamentals in order to revisit and reinvent them and, again and again, open up new avenues.
The idea of being, in the month of October, really, physically by your side in Monaco to open this new chapter, fills us with joy and gives us immense energy to define an exceptional programme to match our meeting and this ambition!
We have been able to adapt, but we also know it: no digital substitute will ever generate as many contracts, transactions or as many pleasures and memories as those moments when we meet, where the true presence, and the emotions that go with it, weave this bond which is the keystone of everything.
This momentum is that of life, the one for which we are made: a social life, of sharing, of exchanges, of contacts. It is from this that we draw the strength to project ourselves and to mobilise ourselves again and again to make Monaco 2021 the kick-off of the next decade!
See you soon!
Thanks to our media, institutional and creative partners
This one-to-one conference is about personalization IA, and its consequences on the turnover and margins of a company such as Cdiscount. It’s the Kameleoon company that provided its technological solution to the French leader in e-commerce.
The aim of this One-to-One Monaco conference is to present the results (in terms of conversion rate) of the collaboration between Sarenza and the company Notify to improve the customer experience.
The objective of this one-to-one Monaco conference is to explain why the company Criteo, leader of the retargeting, speaks now of animation of audience. This company worked with La Redoute to segment the audience and thus support its marketing objectives.
According to a study by Forrester, 89% of marketers say their work on marketing campaign customization is relevant, putting the right product on the right channel, the right customer, and the right time to engage customer engagement.The same study shows that only 5% of consumers think that the messages they receive are inappropriate to their needs, and when they receive it. This paradox is the subject of this One-to-One conference, based on the example of Conforama.
The purpose of this one-to-one conference is to expose the different challenges of retail in the era of visual communication. It took twenty years to e-commerce to have an impact on stores, and a decade to mobile to do the same.We moved from the store to the computer, then from the computer to the phone, reducing the space for visual expression and communication for brands. The next step is undoubtedly the return to the immersive advertising experience. The conference presents the opportunities offered to retailers by an application such as Snapchat.
Doing digital marketing to sell online is a well-established practice, but it's not the same for in-store purchases. For many, this lever is more effective in e-commerce, or it’s too complicated to measure its impact. This 2019 One-to-One Monaco conference exposes how, on the contrary, it can be used to generate point-of-sale traffic.
There is no good customer experience without product experience. Over the past decade, there has been a lot of investment in customization, targeting and automation marketing solutions. What about the data produced? This 2019 One-to-One Monaco conference aims to provide an answer to this question.
This 2019 One-to-one Monaco conference focuses on the logistics revolution in home delivery and the transformation experienced by the last mile market. HOPPS Group expresses its ambition to become the first competitor in the world of La Poste.
The Fifty-Five data company and the Renault group together worked on the allocations channels to improve the media mix of the french automotive giant. This One to One Monaco conférence focuses on this work and the results achieved as part of this collaboration.
What is the impact of consumer-generated content on the customer experience? How are product reviews, Q & A and visual content involved in the conversion? These questions are the subject of this conference One-to-one Monaco 2019.
The purpose of this One-to-One Monaco conference is to discuss the issue of the planned end of the historic cash register system. Stakeholders at SoCloz and Tape à l'oeil approach this problem based on their experience.
This one-to-one Monaco conference presents the challenges of the wallet as a communication channel. The speakers at Captain Wallet and Intersport draw on their mutual experience to explain in detail the benefits of this support.
How to build campaign programs that generate customer engagement? This is the answer to this One-to-One Monaco 2019 conference hosted by Magalie Lasfargues, which evokes the question of emotion in the customer journey.
On September 3, a new format emerged to fill you up on ideas and be inspired for a successful start begining of school year, to interact with the major players in the sector and to reconnect with the community!
Discover the e-plenary! These sessions are all opportunities to bring together major retailers and market experts, as we usually do on site. (French Only)
The Editorial Board
A program carefully drawn up by e-commerce professionals in France
The best experts in the sector define the themes of the plenary conferences for the 2021 edition.
This year the Editorial board is composed with :
President - Bris RocherCEO of Groupe Rocher
"I am very happy to chair One to One Retail E-commerce, and especially this year which promises to be on the edge between crisis(s) and recovery. Our industry has been able to adapt; it must now bounce back, with ambition and responsibility. The leadership and excellence shown by the One to One are without a doubt the best allies in the market to accelerate in this direction."
Nathalie BallaCo-Owner and CEO - La Redoute & Relais Colis
Quentin BriardCEO Marketing, Digital et Technologies, Club Med
Guillaume DarrousezPresident - Petit Bateau
Edouard de MiollisChief Digital, Data, Experience Officer - Groupe Louis Delhaize
Amandine de SouzaGeneral Director at BHV/Marais, Eataly Paris Marais
Bastien GinerInnovation Manager - Cdiscount
Pierre Arnaud GrenadeCEO & Associate - BASH
Christel HennionClients Marketing & Digital Director - L'Occitane
Thomas HussonVice-President, Principal Analyst, Forrester
Olivier Le GarlantezecGlobal Partnerships Director - LVMH Group
Thierry LernonMarketing & Clients Experience, Data, eCommerce général director - BUT
Jean Philippe MarazzaniCommunication, Customer Relations & Internet Director - Le Galec
Thierry PetitCo-Founder & Co-CEO - Showroomprive.com
Romain RoulleauChief Marketing, Digital & Customer Officer - Kingfisher France
Mickael SoleauChief Marketing & Digital Officer, Krëfel NV
Mathieu StaatChief Omnichannel Officer - Printemps Group
Fabien VersavauCEO - Rakuten
Justin ZieglerPriceMinister Co-Founder