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Retail E-commerce 2nd Act !

In 10 years, retail has been profoundly disrupted by the digital wave: dematerialization of sales, the rise of information technologies and finally the arrival in force of social networks that have transformed modes of communication and behavior.

From the start, One to One retail e-commerce Monaco has been keeping close to this development. Privileged witness but also and above all, because this is our primary reason for being, interface and relay between two worlds which in ten years have succeeded in finding a common ground and a common language in the service of business performance and ultimately, for the benefit of customers. New tools, new channels, new uses, new codes… In this first decade, it was above all a question, and for all players in the chain, of taming and familiarizing themselves.

And now ? And tomorrow ?

In 2020 and early 2021, after the disappointment of being deprived of this irreplaceable moment when we meet to build together, we decided to take this forced break and turn it into an opportunity to continue to animate the community. Retail Month, held last March, was more than a way to get you together in a different way. With the decade that begins, a new chapter will be written, Act II for this ecosystem of interactions that we have seen emerge and grow.

We imagined these virtual exchanges dedicated to joint reflection and sharing of experiences as we gain momentum before setting off again. A freeze frame in a way, because we are convinced that here and now, for those who know how to observe and decipher, everything that will constitute our future is within reach and within reach of the brain. During these few weeks, so many leads, so many ideas, so many insights have been shared, crossed and re-crossed that it seemed important to us, even essential, to bring them together in this "trend book". A milestone on the way out of the crisis, this document also lays the groundwork for One to One retail e-commerce Monaco 2021, which will kick off the new decade. Because after a freeze frame, the movement always ends up regaining its rights.

Forward! 

Sonia Mamin - Director of One to One

The conferences 2019

Un workshop a One to One Monaco
Customer Audience: Segment to Acquire and Retain

The objective of this one-to-one Monaco conference is to explain why the company Criteo, leader of the retargeting, speaks now of animation of audience. This company worked with La Redoute to segment the audience and thus support its marketing objectives.

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Conforama à animé un workshop lors de One to One Monaco 2019
Customer Engagement: The impact of a targeted marketing campaign

According to a study by Forrester, 89% of marketers say their work on marketing campaign customization is relevant, putting the right product on the right channel, the right customer, and the right time to engage customer engagement.The same study shows that only 5% of consumers think that the messages they receive are inappropriate to their needs, and when they receive it. This paradox is the subject of this One-to-One conference, based on the example of Conforama.

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Le speaker de Snapchat lors de l'atelier de la marque au One to One Monaco
Visual communication: focus on its impact in e-commerce

The purpose of this one-to-one conference is to expose the different challenges of retail in the era of visual communication. It took twenty years to e-commerce to have an impact on stores, and a decade to mobile to do the same.We moved from the store to the computer, then from the computer to the phone, reducing the space for visual expression and communication for brands. The next step is undoubtedly the return to the immersive advertising experience. The conference presents the opportunities offered to retailers by an application such as Snapchat.

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David Nedzela de Fnac-Darty lors d'un atelier One to One Monaco 2019
Store and digital marketing: good leverage for sales?

Doing digital marketing to sell online is a well-established practice, but it's not the same for in-store purchases. For many, this lever is more effective in e-commerce, or it’s too complicated to measure its impact. This 2019 One-to-One Monaco conference exposes how, on the contrary, it can be used to generate point-of-sale traffic.

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Une salle d'atelier attentive lors de One to One Monaco 2019
Customer Experience: Why Refine Product Information?

There is no good customer experience without product experience. Over the past decade, there has been a lot of investment in customization, targeting and automation marketing solutions. What about the data produced? This 2019 One-to-One Monaco conference aims to provide an answer to this question.

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Replay

What they said
One to One, le Live !

On September 3, a new format emerged to fill you up on ideas and be inspired for a successful start begining of school year, to interact with the major players in the sector and to reconnect with the community!

Facing crisis
E-plenary 100% Retail

Discover the e-plenary! These sessions are all opportunities to bring together major retailers and market experts, as we usually do on site. (French Only)

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The Editorial Board

A program carefully drawn up by e-commerce professionals in France

Meet the board

The best experts in the sector define the themes of the plenary conferences for the 2021 edition.

This year the Editorial board is composed with :

26/28 october 2021 MonacoOne to One

#1to1Monaco