The Event

Marie-Laure Cassé

Head of Marketing and Digital, Maisons du Monde

Marie-Laure Cassé, Manager Digital and Marketing, Maisons du Monde

After an ESCP degree in Economics and Strategy, Marie-Laure Cassé began her career at FNAC in 1998 where she held various positions in CRM, Loyalty and Marketing Projects Manager until 2008. She was then appointed Relationship Marketing Director. , in charge of the loyalty program, the customer contact plan and the animation of the Fnac stores network.
In July 2010, she joined in charge of loyalty, and became a year later Digital Marketing Director of France and European sites before taking care in 2015, the implementation of Big Data projects for the group.
In June 2016, she joined the Groupama Group as Marketing, Distribution and Customer Director and Marketing Director of Amaguiz, in charge of Customer and Data Marketing, Digital and Distribution.

In January 2019, she joined the Maisons du Monde group as Digital and Marketing Director.

Discover her keynote

14/16 March 2023 Monaco