The era of growth at all costs is over. Investment capacity is now limited and margins are difficult to maintain. With 147 million Whatsapp users and an inflation level that has reached 15 points in the last 20 years, Brazil is at the crossroads of the most advanced digital practices in the world and a demanding development context. How to enter the era of digital commerce profitability ? Alexandre Soncini, a Brazilian entrepreneur with over 20 years of experience and co-founder of VTEX, the composable e-commerce platform listed on the New York Stock Exchange, gives us an insight into the situation.
Session in French
With Alexandre Soncini, Co-founder, VTEX et Sophie Baqué, Editor-in-Chief Mind Retail