After two years in VSN at Carrefour in Taiwan, Ludovic Auffret returned to Procter & Gamble France in 2000 for a sales career that took him to Switzerland, Russia and Asia for more than 10 years. Back in Europe, he took over the newly created eCommerce management for P&G France and Benelux in 2014. 3 years later, he joined Jacobs Douwe Egberts, the new global coffee and tea pure player, leader on the French market with the brands L'Or, Senseo, Tassimo, Jacques Vabre, Grand'Mère, Maxwell House and Velours noir. He then took over the responsibility of eCommerce worldwide, to develop JDE's brand portfolio on all eCommerce channels, for the online channels of traditional distributors, pure players, marketplaces as well as JDE's direct sales sites. In 2020, JDE is moving to PlatformSH to more effectively manage its infrastructure across its direct ecommerce channels.