Keynote Google

Wednesday 16 March: 12:00pm - 12:30pm

FNAC DARTY x GOOGLE - Partnering to reshape commerce online and in-store

The right product, to the right person, at the right time... The magical formula of commerce is still relevant and yet each of its components have drastically evolved. With consumer digitization, blurred lines between online and offline, and product dematerialization, retailers are facing new challenges, requiring an in-depth digital and sustainable transformation of the way they tackle their business.

To offer a seamless & enriched consumer experience, while controlling margin and growth, Fnac Darty and Google have combined innovation, data and performance. They’ll share an unprecedented behind the scenes look into their collaboration, from the challenges ahead to the technological, marketing and data solutions to meet them.

With Olivier Theulle, Chief e-Commerce & Digital Officer - Fnac Darty et Cyril Grira, Industry Director, Retail & Omnichannel - Google France

14/16 March 2023 Monaco