Web 3 : the great opportunity to talk directly to your clients again
Metaverse, NFT… these tech topics everyone is talking about but (almost) no one really knows anything about. And yet, they might just disrupt all businesses in 5 years time. The comparison with the ecommerce revolution 20 years ago keeps coming back. Today it's not about another channel to add to an already well stacked list of customer interactions. The challenge lies way higher as we can expect a full remodeling of the traditional trade model. Customer relationship and community: the impact of these technologies is two-folded, even three-folded, with the reinforcement of the digital independence of brands and European suppliers. All this combined with respecting personal data : say no more! You must have get it now, chances are it will widely reshuffle the trade cards... all in!
Sébastien Couasnon and Frédéric Montagnon will go over the myths and realities of the subject, before getting retailers and brands on two separate sides to work on the ties and levers in the short and medium term, before sharing the results of these sessions.
Avec Sébastien Couasnon, Journalist, Podcast Tech 45 and Frédéric Montagnon, Founder Arianee
The final word : Leading in Times of Disruptive Change
NFTs, Blockchain, Crypto Currencies, DAOs — we’re living through the latest technological revolution and leaders are being challenged to make decisions in order to take advantage of this new ecosystem, while understanding the risks. As Web3 continues to disrupt industries, business models, and best practices, it is also creating a profound change in how we navigate the web. Join Digital Anthropologist and New York Times Best Selling author as she explores the societal implications of emerging digital market and helps anchor the latest trends in ethical, human-centered technology strategy. What should leaders be thinking about as they play in this space? What are the blindspots? Where is there the most interesting innovations? Join this talk, to find out.
With Rahaf Harfoush, digital anthropologist