Integrated finance already participates in the retail digital transformation. It not only allows to increase sales but also to offer optimised client journeys which will encourage customers to visit their favourite ecommerce websites again.
In the future integrated finance will offer new payment methods that will take advantage of banking data with DSP2, or will reinforce Corporate Social Responsability through the future recovery of used goods mechanisms integrated into the purchasing process. This integrated finance brings down the walls between financial institutions and retailers whose trades are increasingly similar.
These trends are brought to you by Geoffroy Guigou, co-founder at Younited, one of the main european FinTech and part of the Next40 with 500 employees across 5 countries, and 340M€ of fundings.