More than ever, brands have to rethink the way they retain and interact with their customers in order to offer a truly unified experience. In fact 80% of B2B and B2C customers say that the experience of a brand is more important than its product.
Partnerships between brands, suppliers and tech service providers, scaling up innovations, data exploitation... During this keynote, the Salesforce team will explain hoy these transformations are actual influence variables and open real growth opportunities.
Nathalie Jacquot, Digital & Ecommerce Director at Picard will tell how the favourite food brand in France has turned to omnichannel in order to answer France incremental demand for frozen products, while taking into account new consumption habits.
The speakers:
