E-shoppers in real life: Between pragmatism and fantasy, what drives e-buyers?
Chronopost brings to the debate insights from more than 24,000 e-shoppers interviews in 21 European countries as well as an exclusive exploratory study revealing the unsuspected powers of delivery. This sharing sequence will allow participants to answer 3 strategic questions:
- What are the priority expectations and desires of European e-shoppers to align with?
- Why and how delivery has become the key to a successful e-shopper journey?
- What are the levers for common progress to be activated tomorrow to gain image, relevance in the value proposition and customer loyalty through the couple e-traders / delivery men?
Discover the profiles of the speakers of this conference:
Martin Piechowski - President of Chronopost
Jean-Claude Sonet - Marketing and Communication Director of DPDgroup
Frédéric Bernard - Customer Experience, Marketing and Communication Manager at Chronopost
Xavier Filiol de Raimond - Co-founder of BeBetter & Co