How Companies Can Truly Help the World

Published on by Pierre Edouard Baudoin - updated on

"How Companies Can Truly Help the World" is a keynote proposed by Samuel Scott, columnist for The Drum, at One to One Monaco 2020.

In this inspiring keynote, Samuel Scott, a global marketing speaker and The Promotion Fix columnist for The Drum, will present the wrong and right ways to do brand purpose and have responsible commerce.

Some businesses do one-off commercials and think their jobs are done. Others hypocritically broadcast a message that is contradicted by their own internal company practices. The business world can do so much better. Samuel will show you how.

17/19 march 2020 Monaco Grimaldi Forum