Voir le programme des ateliers de la 8 ème édition
GROUPON • 14h00
Develop a multi-mobile and web acquisition strategy
local to the national and European impact.
PAYPAL • 14h00
The era of contextual commerce: a "buy" button and a
Intuitive buying experience for any product and
anywhere on the internet.
TEMELIO • 14h00
Feedback from CRM onboarding with MAIF and
Intersport: CRM display, customization in non-logged mode
and attribution on / off.
iPROSPECT • 14h00
Data Marketing: How to Create Relevant Use Cases and efficient?
YSANCE • 14h00
D as a DMP demystification
INTERACTIVE ACCENTURE • 14h00
The impact of new technologies
on e-commerce.
GO BORDELINX • 14h00
Customs duties and taxes: how to integrate them into your
cross-border growth strategy?
EMARSYS • 14h00
The benefits of a 100% automated customer journey.
MANHATTAN ASSOCIATES • 14h00
Supply chain & omnichannel: how Cdiscount adapts its
logistics in an ever more demanding environment.
FEVAD • 14h00
New regulation on protection
data: ready for the big jump?
INGENICO ePAYMENTS • 15h00
Online payment: the 5 must-have sales channels
by 2020 between merchants and consumers.
SALESUPPLY • 15h00
A delegated customer service, an economic coherence and a
guarantee of quality.
WIZAPLACE • 15h00
Cash Converters: setting up a marketplace
cross-channel.
WEBORAMA • 15h00
Back on the implementation of the DMP La Redoute:
what concrete benefits?
BE2BILL - DALENYS • 15h00
Simplify the payment stage, a key issue for newcomers
cross-channel customer journey and the Animalis marketplace.
BAZAARVOICE • 15h00
The impact of Consumer Generated Content
in the shopping journey.
COLISSIMO • 15h00
Colissimo: our delivery services to the heart
of your omnichannel strategy.
ADOBE • 15h00
How to propose a relevant customer experience,
consistent and personalized throughout the purchase journey?
NBS • 15h00
Secure an e-commerce site.
REACH FIVE • 15h00
Social Data at the service of style, shopping and com '.
TINYCLUES • 16h00
How Tinyclues allowed Voyages-sncf.com to increase
revenue from its marketing campaigns averaging 115%
from the first 3 months of use.
AZOYA • 16h00
China - Watch out for sirens
(Testimonial BienManger.com)
MAZEBERRY • 16h00
Omnicommerce strategy: principle, methodology
and feedback from Cyrillus.
OXALIDE • 16h00
REX: how to gain agility and performance
thanks to the public cloud?
RADIUMONE • 16h00
New deal between brands and their consumers:
discussion with these brands who know their customers.
CASINO BANK • 16h00
Boost your online sales with the payment in 4 times CB:
the Cdiscount solution.
GLOBAL E • 16h00
Cross-border e-commerce - The key steps of a
successful international expansion.
OUTSOURCIA • 16h00
The golden rules of optimizing products
as a lever of differentiation and major performance
for e-merchants.
AKENEO • 16h00
The PIM, lever of a successful and effective digital transformation.
Feedback from Eram and Presentation of Akeneo PIM.
GOOGLE • 16h00
Becoming "data-driven": a challenge for companies,
new simple solutions.
CRITEO • 17h00
How machine learning and automation will boost
Google Shopping? Discover Criteo Predictive Search.
LANDMARK GLOBAL • 5 pm
Delivery and returns as a marketing tool.
PROXIMIS • 17h00
Seller app: make it the most beautiful shopping experience
of your customers.
DATABERRIES • 17h00
The measurement of actual visits in stores, new standard
market: the Intersport case with Databerries.
TARGET2SELL • 5 pm
Help your customers find the right product: Converteo study
on the state of the art of personalized research and
predictive merchandising.
BOTIFY • 5 pm
Increase the traffic of its site: the levers of growth of SEO.
ESV DIGITAL • 5 pm
Algorithmic: the solution for optimizing your mix
online and offline media. Presentation of the Air France case and
recommendations to reduce your investments by 20%.
DPD • 5 pm
Deliver your Parisian customers in the evening with the Conciergerie Mister
Pasha.
HIPAY • 5 pm
How to optimize market performance thanks to
to payment data?
ACTITO • 5 pm
10 tips to X-ray and activate the customer journey
cross-channel for a multi-brand group, internationally.
THURSDAY 23 MARCH
ADYEN • 10.00am
With Birchbox, discover how to optimize your payments
and offer a seamless omni-channel customer experience.
OYST • 10:00
Explode your conversion rate with the purchase in 1 click.
LENGOW • 10.00am
How Ecommerce Automation Becomes the Entry Key
to control your multichannel and cross-border strategies.
TEXTMASTER • 10.00am
How technology allows you to accelerate
internationally.
SO CLOZ • 10:00
The digitalization of sales outlets: where does retail go?
YAHOO! • 10:00
How native advertising allows you to engage with
users from one end to the other of the conversion tunnel?
GFI INFORMATIQUE • 10h00
Fuel rich analytics from stores like
from a web.
ACCENGAGE • 10h00
Accengage / Commanders Act: How to interconnect well
the mobile to its DMP?
CYBERSOURCE • 10.00am
The digital economy requires a new approach
fraud management.
FREESPEE • 10h00
How to transform conversations with your visitors
in marketing opportunities, while offering them an experience
exceptional?
KWANKO • 11:00
Infl uence Marketing: all that we do not tell you in 10 cases
concrete
MIRAKL • 11h00
Deploy your digital strategy with the Marketplace model:
the example of Intermarché.
PIXALIONE • 11h00
How to increase your business in the big age
data: 10 client cases.
UPTILAB • 11h00
AXA Group aggregates and analyzes its multi-source data for
a better reading of their marketing campaigns across
the automation of reporting.
ADVENS • 11h00
Integrate cybersecurity into an eCommerce project:
the experience of Auchan eCommerce
WPO LOGISTICS • 11h00
How XPO Logistics transforms the supply chain of
executing Missguided online orders afi n
to increase customer satisfaction.
OXATIS • 11h00
How to develop your business online thanks to
at SaaS - with the participation of Google.
NOTIFY • 11:00
REAL TIME: the new key success factor
customer relationship.
MARIN SOFTWARE • 11h00
Customer Journey to Purchase with Marin & Facebook
ACT COMMANDERS • 11h00
Promod: an omnichannel DMP to optimize performance.
EULARIAN TECHNOLOGIES • 12:00
How the Label group drives and optimizes the whole
of his marketing campaigns in the blink of an eye?
OLAPIC • 12:00
How NYX Cosmetics (L'Oréal) revolutionizes the experience
online customer ... in store.
TRUSTED SHOP • 12:00
The Trustbadge, the APIs or the omnichannel to leverage the
collection of customer reviews and products.
WORLDLINE • 12:00
What are the real tools for successful transformation
digital?
SPRING • 12:00
Destination Benelux, easy with Spring!
SOFT COMPUTING • 12:00
Machine Learning and Artificial Intelligence: What
applications for digital marketing?
IN POST • 12:00
Why consignment delivery becomes unavoidable
AKAMAI • 12:00
Master your SEO by transforming mobile issues,
the https and Bots in levers generating business.
AVENT MEDIA • 12:00
How to create drive to store through emailing?
AOL • 12:00
Honey I forgot the video ad!
IBM • 14h00
Customize the omnichannel experience to improve
customer engagement.
METAPACK • 14h00
How to develop an international delivery strategy
adapted to the new demands of consumers and
cultural specificities of each market?
TEALIUM • 14h00
How Orange B2B has divided by 6 its acquisition costs
and increased by 3.5 its conversion rate with
AudienceStream.
TABOOLA • 14h00
Native Advertising and Content Marketing for
the performance.
CONTENT SQUARE • 14h00
4 strategies for your conversion in 2017: User Experience,
Mobile Courses, International and Advanced Adaptation
Testing.
SPLIO • 14h00
How Kusmi Tea uses digital to break silos.
WAZE • 14h00
The 3 keys to success of geo-local marketing.
CHRONOPOST • 14h00
Accuracy, Simplicity, Customization, Customer Requirement
in France and abroad.
ALTIMA • 14h00
Data, digital marketing's priority in 2017: activation
data in the service of the customer experience.
ALIBABA GROUP • 14h00
#Lost in translation #eCommerce #China:
are you prepared for the Chinese consumer?
QUBIT • 15h00
Data serving emotion through the customer experience.
TF1 DIGITAL FACTORY • 15h00
Dynamic email, save time and optimize
the performance of your e-mail acquisition campaigns.
ANTVOICE • 15h00
Discover how the exploitation of the intentions of purchase
allows you to create advertising campaigns.
ACCENGAGE • 15h00
The revolution in Push Notifi cations: after their success
on Apps, they land on the Web & Facebook!
(with the intervention of Voyages-SNCF)
FREDHOPPER • 15h00
Optimizing your e-commerce strategy: research,
navigation, personalization and merchandising.
HOOTSUITE • 15h00
Social Media & Digitalization of points of sale.
Deploy a digital strategy to serve your business.
Testimonial of AccorHotels.
CONVERTEO • 15h00
Rethinking your Data-Marketing ecosystem on time
behavioral.
1000 THANKS • 15h00
Optimization of the lifetime value and programmatic:
what vision, what results. Some US Business Cases
LYRA • 15h00
Payment: how to meet market expectations
by mixing technical platform and settlement solution
of payment ?
SALESFORCE • 15h00
Orchestra, or the digital revolution 2015-2020 of a leader
retail of childcare
QUANTCAST • 16h00
Trends and Innovation in packaging.
SMURFIT KAPPA • 16h00
In-store strategy: the keys to a digital success.
AWIN • 16h00
How Orange built its optimization strategy
of the user experience.
AD4SCREEN • 16h00
The customer opinion at the heart of the marketing strategy
of Voyages SNCF and Sushishop
IT IN SELL • 16h00
Does the DMP answer everything?
SOCLOMANTIC • 16h00
Programmatic round table: the internalisation of La Redoute.
And if it was your turn?
SELLIGENT • 16h00
feedback from experience click and collect: why FNAC has
chose to offer FNAC.COM purchase withdrawal
automatic packcity.
RICH RELEVANCE • 4:00 pm
An omni-channel and optimized promotional strategy:
from customer identification to loyalty
SO LOCAL NETWORK • 16h00
[Client case] Vestiaire Collective + Batch.com: How to
boost its mobile CA by the m-CRM bestpractices.
MAGENTO • 16h00
The last days of the last click
FRIDAY, MARCH 24
ACT COMMANDERS • 11h00
Deals Data: new levers for acquisition
for brands.
PICTIME • 11:00
Digital transformation: from strategy to execution
MEDIAPOST COMMUNICATION • 11h00
How to best control the customer experience to meet
the challenges of e-commerce today?
SAP HYBRIS • 11h00
Accelerate the digital transformation of the sale of services
and products in B2C and B2B: Feedback from the Branch
Digital Group La Poste.
WIBILONG • 11:00
Dacia, the first collaborative builder
LIVERAMP • 11h00
CRM OnBoarding: the effi cient approach to
People Based Marketing.
PAYLINE • 11h00
From 1 Click Payment to 1 Click Order with the participation
from Showroomprivé.
FIFTY FIVE • 11h00
Algorithmic merchandising in e-commerce,
with Sarenza and fi fty-fi ve.
TRADELAB • 11h00
Case study: building algorithmic purchasing
programmatic tailor-made.
STAR'S SERVICE • 11:00
Delivery, differentiating factor! New expectations
Consumers - Nespresso Case Study and 2017 IFOP Study.
GOOGLE • 12:00
eCommerce & Innovation with Google Cloud.
WEBEDIA • 12:00
Deployment abroad: the keys to emergence
USABILLA • 12:00
HERE IS PARIS! : How PSG listens to its visitors and
optimizes its e-commerce site with Usabilla User Feedback.
DARTAGNAN • 12:00
Check the app or the website of the event
for updated details
ADICTIZ • 12:00
Marketing game, new media acquisition, commitment
and transformation for brands.
CRITIZR. • 12:00
When Digital rhymes with Local: discover how
Carrefour stores collect and manage their customer reviews
in multichannel (web, instore, Google ...)
FACELIFT • 12:00
How to put technology at the service of your strategy
Social Marketing?
APP'S MILES • 12:00
8 keys to boost your mobile application!
MICROSOFT • 12:00
Artificial Intelligence in Customer Engagement: Returns
experience.
FEVAD • 12:00
E-commerce & cybersecurity, master risks, raise awareness
on the issues: 10 questions to check that you have
taken the measure of the subject.