2021 Edition

Retail E-commerce Act II!

Over the past 10 years, the retail sector has been profoundly affected by the digital revolution: the dematerialisation of sales, the rise of information technology and, finally, the rise of social media, all of which have transformed communications and behaviour.

From the very beginning, One to One retail e-commerce Monaco has kept a close eye on these changes. As a prime witness, but above all - and this is our primary purpose - as a bridge and intermediary between two worlds which, in the space of ten years, have managed to find common ground and a common language to enhance business performance and, ultimately, benefit customers. New tools, new channels, new usages, new codes... In this first decade, it has been above all a question of taming and getting used to, for all the key players involved.

What about now? What about tomorrow?In 2020 and early 2021, after the disappointment of being deprived of this irreplaceable moment when we meet to build together, we have decided to take this forced break and turn it into an opportunity to continue to animate the community.

Retail Month, held last March, was much more than just a way of bringing you together in a new way.As the decade begins, a new chapter will be written, Act II, for this ecosystem of interactions that we have seen emerge and grow.We've imagined these virtual exchanges devoted to joint reflection and sharing of experience as a way of building up momentum before moving forward again. A kind of freeze frame, because we are convinced that here and now, for those who know how to observe and decipher, everything that will make up our future is at our fingertips and our brains.

Over the past few weeks, we have shared, crossed and recrossed so many ideas and intuitions that we felt it was important, indeed essential, to bring them together in this 'trend book'. A milestone on the road out of the crisis, this document also lays the groundwork for One to One retail e-commerce Monaco 2021, which will kick-start the new decade. Because after a freeze frame, movement always reclaims its rightful place.

Onwards and upwards!

Sonia MAMIN - Director of One to One