Mickael has been working for more than 15 years in the digital and marketing spheres. He joined RedCats in 1996, and moved to several brands in different countries: Redoute (UK) until 1999, then on marketing / CRM functions for La Redoute Benelux and La Redoute France. In 2004, he specialized in digital technology, being appointed as Marketing Director for a subsidiary of Redcats USA in New York until 2009.
He then joined the Printemps Group as Madeinsport E-commerce Director, which manages the web shops of major French sports clubs. In 2012, he created the E-commerce operations department for the Printemps Group, he also participated in the purchase of placedestendances and to the launch of citadium.com
In 2016 he joined Boulanger as Digital development and web partnerships Director, then in 2019 he joined Krefel as Chief Marketing and Digital Officer.