Technological marketing is Mathieu Staat's passion. He has been working in relationship marketing (CRM, direct marketing and loyalty building), e-commerce and multichannel distribution for over 18 years. Before joining L'Occitane as European Digital and International CRM Director 16 months ago, he spent 4 years at Fnac (Fnac and fnac.com) as Strategic and Client Marketing Director and 12 years at Accor, where his final role was VP Marketing, Internet and CRM.
Mathier Staat is today at Sephora as Digital & Customer Marketing Director - EME Offering a unique shopping experience and always at the forefront of trends, Sephora has established itself with its revolutionary concept of distribution of perfumes and cosmetics around the world. Today, Sephora is part of Louis Vuitton Moët Hennessy Group (LVMH), the largest luxury group in the world and is present in 34 countries, spread across Europe, the Middle East, America and Asia. And since 1999, so that everyone can access the Sephora universe whatever the time or place, Sephora is also available online with a portal of 17 online sales sites in 10 languages.